HUBB CRM is more important now than ever to businesses because it can help you to gain new customers ( increase sales) and retain existing ones.
And it shows no signs of stopping, as a 2017 report by Gartner found that CRM software users have now overtaken database management systems to become the largest of all the software markets!
In today’s highly competitive environment and with so many products and services to choose from, customers are picky and customer loyalty seems to be a thing of the past.
The moment a new product is introduced into the market, it takes only a few months before that product or service suddenly becomes a commodity, which, in turn, means it’s easy to switch companies.
And despite what you might think, not all customers are created equal.
Some are a drain on customer service teams despite spending very little. Other customers do business frequently, often buy new products and services and may even be strong influencers in their market.
HUBB CRM helps to prioritize sales and marketing efforts to this group. It also gives companies a better way of understanding customer needs and wants in order to improve the way the product portfolio is offered to them.
The more you know about your customers, their buying preferences and behavior, the more likely your offer will be on target.